Privacy Policy
1. Introduction
At Swan Cottage Flowers, accessible via swancottageflowers.com, we are committed to maintaining the privacy and protection of your personal information. This Privacy Policy outlines how we collect, use, store, and disclose your data. We process your information exclusively in accordance with applicable privacy legislation, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Your trust is of paramount importance, and securing your data is a cornerstone of our operations.
2. Scope of This Policy and Data Controller Role
This Privacy Policy applies to all users of swancottageflowers.com and any related services offered through the website. Swan Cottage Flowers is the data controller responsible for determining the purposes and means of processing your personal data.
If you have any questions related to this policy or wish to exercise your privacy rights, you may contact us at: [email protected].
3. Categories of Data Processed
We collect and process the following categories of personal data through your use of our website and services:
a. Usage Data
This includes information about how you use swancottageflowers.com, such as your browser type and version, IP address, pages visited, session duration, referral URLs, and access timestamps.
b. Account Data
When you create an account or place an order, we may process your name, billing and shipping address, email address, and telephone number.
c. Profile Data
This includes your purchase history, product preferences, behavior on the site, and other details used to personalize your experience and improve our services.
d. Communication Data
We retain records of any communications you have with us, including customer support inquiries, feedback, and correspondence by email.
e. Technical Data
We process information about the device you use to access our website, including device type, operating system, browser settings, and system configuration data.
f. Transaction Data
This includes information related to purchases you make through swancottageflowers.com, such as products ordered, payment details, delivery records, and order confirmations. Financial data is processed through our secure payment providers and is not stored directly by Swan Cottage Flowers.
g. Preference Data
We collect your opt-in preferences for marketing communications, newsletter subscriptions, and your declared interests in products or content.
4. Legal Bases for Processing
We process your personal data using the following lawful bases:
– Performance of a Contract: when data processing is necessary to fulfill a purchase or provide services you have requested.
– Consent: when you have explicitly consented, such as for marketing or cookies.
– Legitimate Interests: where the processing is necessary to improve website functionality, safeguard the business, or enhance user experience, and does not override your privacy rights.
– Legal Obligations: when required to comply with legal or regulatory requirements.
5. Your Rights
Under data protection laws, you have the following rights with regard to your personal data:
– Right of Access: You may request access to your personal data and information about how it is being used.
– Right to Rectification: You are entitled to request correction of inaccurate or outdated information.
– Right to Erasure: You can request deletion of personal data, subject to lawful limitations.
– Right to Restriction: You may request restriction of processing under certain conditions.
– Right to Data Portability: You are entitled to request transfer of personal data in a machine-readable format to another provider.
– Right to Object: You can object to processing that is based on our legitimate interests or direct marketing.
To exercise any of your rights or to make a privacy-related request, please contact us at [email protected].
6. Security Measures
We take the protection of your data seriously and have implemented technical and organizational safeguards, including:
– Secure Socket Layer (SSL) encryption for secure data transmission.
– Restricted access controls, ensuring that only authorized personnel can access personal data.
– Regular backups to protect against accidental loss or corruption.
– Staff training on data privacy and information security practices.
7. International Transfers
Some of the third-party service providers we use may process your personal data outside the European Economic Area (EEA) or California. When such transfers are required, we ensure that appropriate safeguards are in place, including standard contractual clauses approved by the European Commission and compliance with U.S. Privacy Shield principles, wherever applicable.
8. Data Retention
We retain your personal data for no longer than necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. Retention periods are as follows:
– Usage and Technical Data: up to 24 months from collection.
– Account and Profile Data: while the account remains active and for up to 6 years afterward, if required for legal compliance.
– Transaction Data: 7 years for tax and accounting obligations.
– Communication Data: 3 years from the last interaction.
– Marketing Preferences and Consent Records: maintained until you withdraw consent or for up to 5 years.
Once data is no longer required, it is securely deleted or anonymized.
9. Cookie Policy
Our website uses cookies and similar tracking technologies to enhance your experience:
– Essential Cookies: necessary for website functionality, such as secure login and cart management.
– Functional Cookies: enable personalization and save your settings.
– Analytics Cookies: collect statistical information to help us understand website usage and improve performance.
– Performance Cookies: measure the effectiveness of marketing efforts and user interactions.
10. Cookie Management and Compliance
When you first visit swancottageflowers.com, you are presented with a cookie banner to allow or reject certain categories of cookies, in accordance with GDPR and CCPA requirements. You can manage your cookie preferences at any time via your browser settings or through the cookie management tool on our website. We honor Do Not Track (DNT) and Global Privacy Control (GPC) signals from compliant browsers.
11. Protection for Children Under 13
Swan Cottage Flowers does not knowingly collect personal data from children under the age of 13. If we learn that we have inadvertently collected personal data from a child under 13 without verifiable parental consent, we will delete such information promptly. If you believe we may have data from or about a child, please contact us immediately at [email protected].
12. Policy Updates
We reserve the right to revise this Privacy Policy at any time, consistent with applicable law and evolving best practices. Changes will be posted on swancottageflowers.com, and where appropriate, we will notify you directly of significant updates. Continued use of our site following posted updates constitutes your acceptance of the revised terms.
13. Contact
If you have any questions about this Privacy Policy, or if you wish to exercise any of your rights under applicable privacy laws, you may contact us at:
Email: [email protected]
Website: swancottageflowers.com
Swan Cottage Flowers is dedicated to full adherence with the GDPR, CCPA, and all applicable privacy regulations. We welcome your questions and feedback regarding our data practices.